Selected work

Selected work.

Anonymized where the client asked. Each figure states its measurement period.

Medians across 27 B2B clients with at least six months on a monthly plan, measured over the year to June 2026. Engagement counts named people at a client's target accounts who reacted, commented or sent a message, taken from LinkedIn page and post data. Opportunity share comes from the 11 of those clients who send us a monthly export of new opportunities, and is a measure of influence, not a claim of sole credit. Executive time is self-reported. Results vary with market, offer and sales cycle.

Infrastructure software · 14 months · Page + executive

From invisible to shortlisted

A technically strong product with little market presence and a founder who avoided posting. We replaced the blank calendar with a monthly call and his voice memos, published his actual arguments about the category, and logged which target accounts responded.

9Opportunities with a logged LinkedIn touch first

3.1xTarget-account people engaging, month 1 vs month 12

15 minFounder's weekly approval time by month three

7 moTo the first deal that cited a post

Professional services · 12 months · Full program

Eleven partners, no mandate

A consultancy where every partner had a network and few used it. Rather than a firm-wide mandate, we wrote for the managing partner, sent the monthly post pack to the partners who opted in, and reported reach by target account rather than by share count.

6 of 11Partners active at month twelve

+38%Target accounts reached per month

12Inbound conversations that started from a post

0Mandated shares

Fintech · 9 months · Full program

Cutting the lead-gen forms entirely

Cost per lead looked excellent and sales worked none of the leads. We removed gated content, kept LinkedIn spend at the same $2,800 a month but moved it to ungated posts shown to the account list, and changed the report from leads to opportunities.

−68%Raw lead volume

4 → 9Sales-accepted opportunities per quarter

2.1xMeeting-to-opportunity rate

9 moTo the first clean read

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