The combined networks of even a 40-person company are usually several times the reach of its company page, and they are made of exactly the people your buyers already trust: engineers, consultants and account managers who have done the work. Almost every attempt to use those networks fails, and it fails for the same reason every time. The Full program includes a monthly employee advocacy post pack designed around that failure.
A company buys an advocacy platform, sends everyone a link, asks them to share the week's post, and watches participation fall from forty percent to four over about six weeks. Being asked to broadcast marketing copy under your own name feels like lending out your reputation for someone else's number, and the copy is written for the brand, not for the person posting it. What works is narrower and slower: find the handful of people who already enjoy posting, give them material worth their name, and let everyone else opt out without it being noticed. That looks less impressive on a kickoff slide and holds up far better by month six.
At kickoff we help you sort the team into three groups: people who already post, people who would like to and do not know how, and people who would rather not. In a company of 30 to 200 people, the first two groups are often five to fifteen people. The pack is written for them. The third group is left alone entirely, which is what keeps the first two from resenting it.
Each month's pack holds six post starters — a customer result, a hiring milestone, a technical decision, a real industry argument — each with a suggested angle and a short sample draft. Participants rewrite them in their own voice, which is precisely the point and the reason the posts do not read as corporate. Nobody is asked to reshare a company-page post word for word, and nobody is tracked on whether they posted.
Each pack ends with a short note on what worked among participants the month before: which openings earned comments, which formats were ignored, which posts drew replies from people at target accounts. Engineers in particular tend to have excellent material and no idea how to frame it, so most packs include one worked example written from a technical point of view. Over a few months, that note does most of what a training session would.
We do not report share counts. The monthly analytics report shows how many participants posted, and adds reactions and comments from named people at your target accounts to the same engagement log as the company page. Where participants choose to share their own post analytics, we include viewer demographics as well. Vanity metrics on an advocacy program are how it survives long enough to become useless.
Company-page publishing written for a defined list of accounts, with LinkedIn Ads behind the posts that have already earned attention.
Eight or twelve posts a month that sound like the person they are attributed to, written from a monthly call and the voice memos sent in between.
For $160 we audit your company page and one executive profile, benchmark three competitors and hand you a 90-day plan you can run without us. If you continue, it is credited against your first month.
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