Services · Executive presence

One executive, ghostwritten properly

On LinkedIn, personal profiles reach far more people than company pages, and buyers who will not follow a brand will follow a person who is consistently right about their industry. The constraint is never the executive's insight. It is that writing well takes three or four hours a week they do not have. Our job is to turn the smallest possible amount of their time into posts they would be glad to have written themselves.

Why most ghostwriting reads like ghostwriting

The failure is consistent: a writer with no domain knowledge is handed a topic list, produces something structurally correct and substantively empty, and the executive either rewrites it entirely or lets it go out and quietly stops reading their own feed. The posts are grammatical, on-message, and say nothing a competitor could not have said. The audience is not fooled. The engagement comes from other vendors and job seekers, not from buyers. The missing input is not talent. It is the executive actually talking, which is where every specific, defensible, slightly risky opinion comes from. Our process is designed to collect that input in as little time as possible, rather than to do without it.

What the work is

Executive presence, in four parts.

A monthly call and a voice-memo habit

Thirty minutes a month, recorded, with the writer who has read your company page, your industry press and last month's posts. The first half reviews what performed; the second half is an interview about the deal you lost, the thing analysts have wrong, the internal debate that has not been resolved. Between calls, a two-minute voice memo after an interesting meeting is worth more than any topic list. One call and three or four memos give us a month of material.

Written to be defensible

Every post makes a claim the executive would stand behind in a room with a customer. That means saying which approach they think is wrong and why, naming trade-offs, and occasionally being unpopular. Posts that could have been written by any competitor are the ones that fail, and vagueness is the most common reason executive publishing produces nothing.

Comments where the buyers are

Each week we send a short list of posts from people at your target accounts that are worth a thoughtful comment, with a suggested angle for each. The executive writes the comment personally, because a comment is a conversation and it should be theirs. We also watch replies on the executive's own posts on weekdays and flag anything that looks like a buying signal, so it reaches the executive or your sales team the same day.

A voice guide that gets stricter

After the first six weeks we write down what makes the voice recognizable: sentence length, the words they never use, the arguments they always return to. Approval time falls sharply once that document exists, and it means the voice survives a change of writer on our side. The guide belongs to you and goes with you if you leave.

What you receive

A monthly 30-minute call, half review and half interview
8 posts a month on one executive profile (12 on the Full program)
A weekly shortlist of target-account posts worth a comment
Weekday monitoring of replies, with buying signals flagged
A written voice guide, kept up to date

Timeline

First posts go out in week two or three. The voice is usually right by week six, at which point approving a post takes a few minutes. Meaningful inbound — messages and connection requests from people who could buy — typically starts in month three or four.

Who this is for

Founders and executives who are genuinely opinionated about their field and have no time to write. Each plan covers one executive. It does not work for someone who wants to be visible but has nothing they are willing to argue for, and we will say so at the review rather than take the fee.

What it costs

Priced on the pricing page — no quote needed to find out.

Questions

About this service.

How much of the executive's time does this take?

Thirty minutes a month for the call, a few two-minute voice memos, and about fifteen minutes a week of approvals once the voice is settled. That is the whole commitment, and protecting it is most of what makes the work succeed.

What if we disagree with a draft?

Nothing publishes without approval. Early on you will send a lot back with notes; by week six it is rare. That trajectory is the point of the voice guide.

Can you cover more than one executive?

Not inside one plan. Each plan covers one executive profile, because every voice needs its own call, memos and guide. If a second leader wants to post occasionally, pay-as-you-go works well: they send notes or a voice memo and get a finished post back in three working days, at $13 a post.

All questions →

The rest of the program

One committee, reached three ways.

LinkedIn programs

Company page and ads, run as one system

Company-page publishing written for a defined list of accounts, with LinkedIn Ads behind the posts that have already earned attention.

Employee advocacy

Your team's networks, without the mandate

A monthly pack of post starters your team can adapt and publish under their own names — opt-in, and easy to ignore for anyone who would rather not.

Start with a one-week LinkedIn review

For $160 we audit your company page and one executive profile, benchmark three competitors and hand you a 90-day plan you can run without us. If you continue, it is credited against your first month.

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